Our flagship project is sponsoring Polish volleyball, one of the most keenly watched sports disciplines in Poland.
In 2014 we continued cooperation with the Polish Volleyball Association. It reached its climax with the victory of the Polish team at the FIVB Volleyball Men’s World Championship Poland 2014.
Nearly 70% of Poles declare they are interested in volleyball, which gives us exposure to a vast audience that can be used to build association of the ORLEN brand with positive emotions that accompany this sports discipline. It was the best year in the history of Polish indoor and beach volleyball, offering an excellent opportunity to promote the activities of PKN ORLEN. Moreover, PKN ORLEN is the title sponsor of the ORLEN League, the top women’s professional volleyball league with 12 teams competing to win the championship title.